Order Management

Say you’re in the market for a digital camera and want to do some pre purchase investigating online. Today you may go to a site such as Shopping.com, which features lots of sponsored listings and data fed directly from merchants Become.com offers a different approach. This beta search site crawls the Web for product-related information, including data from the product maker, magazines articles, links to online forums for product owners, and other useful nuggets. A team of editors then cleans up and organizes the results.

Sounds a bit like Google’s Froogle shopping service, right? But while Froogle also crawls the Web, it emphasizes product specifications, prices, and sellers- not the broader context of reviews and forums that the new shopping site delivers. Search Become.com for “Canon Powershot”, for example, and you will receive plenty of helpful evaluations from a range of sources, along with links to online forums about the camera.

The Beta brilliant Shopper also aggregates product info, but it has much more cluttered look than Become.com.